The University of Cambridge's Judge Business School has announced that it has developed three online classes for the Digital Business Academy, a new MOOC provider.
The courses will cover essential topics in marketing, brand-building and finance.
They're intended to be a part of an eight-course sequence which will help users develop the skills they need to start or run a business. Other course offerings include a class in digital marketing channels from the University College London (UCL) and a product development MOOC from Founder Centric, which provides education offerings to startups.
Each course will take between four and six weeks to complete; students can expect to spend around three hours a week on each course.
The Digital Business Academy is a new MOOC hub that was launched this week by Tech City UK, a London-based, publicly-funded organization created to support and foster startups in the UK. More than 1,000 people have already signed up for classes in the pre-registration phase. The Digital Business Academy was created to "respond to rising demand from employers for workers with digital skills," according to Cambridge - Judge.
When launching the service, prime minister David Cameron added his take on the value: "Ensuring "that our people and businesses have world-class digital skills so they can compete in the economy of the future is a key part of our long-term economic plan to back business, create jobs and secure a brighter future for Britain."
"Building on this, the Digital Business Academy will open up our great universities and provide the know-how to help hardworking people get on in life, reinforcing the UK’s position as a leading digital economy."
A class can be started at any time, but paced groups are available where participants have access to an administrator once a week. The classes are free, but only for UK residents.
For more information, please see the Cambridge - Judge press release announcing the launch of the new business MOOCs.
