Marketing has always played a critical, perhaps undervalued role in driving the growth of any business, by fostering customer loyalty and shaping the identity of brands. And now, the digital revolution has dramatically altered this vital function, making it essential for marketing professionals to stay ahead of the curve. For those aiming to elevate their careers and take on leadership roles in marketing, pursuing an online MBA with a marketing focus could be a wise move.
Such programs aim to provide a comprehensive understanding of the latest marketing trends, tools and strategies – while maintaining the flexibility to balance personal and professional commitments. Indeed, most people in online MBA programs work full-time.
The following list highlights some of the most respected online MBA programs in marketing from top institutions around the world. They are designed to cater to a diverse range of marketing professionals – whether you are looking to enhance your strategic thinking, gain expertise in digital marketing, or understand the complexities of global consumer behavior.
When selecting the top online MBA programs in marketing, we focus on several key factors. We prioritize programs from well-reputed, accredited business schools, ensuring they meet high academic and professional standards. The strength of the marketing curriculum is crucial, particularly in areas like digital marketing, brand management and marketing analytics, as well as the integration of practical experiences like case studies and projects.
Faculty expertise is another important consideration; programs led by respected, experienced faculty are highly valued. Lastly, we assess the flexibility of the online format, ensuring it accommodates the needs of working professionals who require balance with their studies. We invite you to explore the schools below to find one that fits your goals.
Kelley offers an online MBA with a marketing concentration, which focuses on key areas such as consumer behavior, brand management and digital marketing. Kelley’s courses are designed to equip students with a deep understanding of how to craft and execute effective marketing strategies. The program also offers hands-on projects and case studies that simulate real-world marketing challenges.
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UNC provides an online MBA with a concentration in marketing. The classes cover strategic marketing management, digital marketing and global marketing strategies. The program is particularly strong in teaching students how to leverage data and analytics to drive marketing decisions. With opportunities to participate in global immersion experiences, participants can apply their marketing knowledge in international contexts, making it ideal for those looking to work in global roles.
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Warrington College offers an online MBA with a strong marketing component, designed for students who want to master the art of strategic marketing in particular. The program covers essential topics such as consumer behavior analysis, brand strategy and market research. Warrington’s marketing curriculum is strongly aligned with current industry trends, particularly in digital marketing and the use of big data to understand and predict consumer behavior. Students also engage in practical projects that allow them to apply marketing theories to real-world business scenarios.
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USC Marshall provides an online MBA with a marketing focus, which combines traditional marketing principles with modern approaches in digital marketing and analytics. The program is particularly strong in areas like brand management, consumer insights and integrated marketing communications. USC Marshall’s close ties to the entertainment and tech industries offer unique opportunities for students interested in marketing within these sectors, including specialized courses on marketing for digital and media platforms.
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Penn State runs an online MBA with a curriculum that covers digital marketing, customer relationship management and marketing analytics. Smeal’s program is known for its strong focus on data-driven marketing strategies, preparing students to use data to inform decisions and measure the impact of campaigns. The curriculum also includes courses on global marketing, or how to market products and services in different cultures.
IE delivers a top-ranked global online MBA, offering a curriculum that strongly emphasizes digital transformation in marketing. IE is known for its focus on digital marketing, social media strategy and brand innovation. The MBA program is well suited to professionals who want to lead digital marketing efforts in global companies, with courses that cover the latest trends in digital marketing and consumer engagement across digital platforms.
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Warwick in the UK offers a strong online MBA with electives in strategic marketing. Warwick’s MBA is particularly strong in strategic brand management and consumer behavior, teaching students how to develop and implement strategies that enhance brand equity. The curriculum also covers the use of analytics in marketing, helping participants to make data-driven decisions and optimize marketing campaigns.
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Imperial in London provides an online MBA with an optional focus on marketing. This program is designed for those who want to excel in data-driven marketing roles, with a strong emphasis on marketing analytics, digital marketing strategies and consumer insights. Imperial’s program integrates technologies and analytical tools, teaching students how to leverage big data to drive marketing strategy and boost customer engagement.
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This French institution offers an online MBA, which is known for its strong emphasis on digital marketing and global brand management. EDHEC’s marketing courses are tailored for professionals who want to lead efforts in global companies, with courses on digital marketing strategies, brand management and global marketing campaigns. The MBA integrates practical projects where students can apply marketing theories to real-world business challenges.
View School ProfileThe Smith School of Business offers an online MBA with a marketing concentration. The concentration covers a wide range of topics, including digital marketing, brand management and marketing analytics. The Smith School is known for its strong focus on innovation and entrepreneurship, and its online MBA program is highly interactive, with opportunities for real-world projects and collaboration with peers.
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