Pursuing an online MBA offers incredible flexibility, but it also means building a strong professional brand in a digital-first environment.
To stand out, you’ll need to harness tools like social media, as well as networking and co-curricular projects. Here are some top tips from experts on building a professional brand that resonates with recruiters and colleagues alike.
A professional brand starts with a clear and intentional online presence. “It’s all about consistent engagement and showcasing what makes you unique,” says Kerry Kidwell-Slak, senior director of graduate career coaching at the University of Maryland’s Robert H. Smith School of Business in the U.S.
She says that online MBA students should keep their LinkedIn profiles polished and up-to-date. Beyond listing your achievements, make it a point to post reflections on case studies, projects and other hands-on learning experiences from your MBA program.
“Posting about the thought process behind a project allows employers to see your critical thinking skills in action,” Kidwell-Slak explains.
Stay Active on Social Media
Rebecca Loades, director of MBA Programs at ESMT Berlin in Germany, advises students to be active on LinkedIn and Twitter (now X), where they can engage with leaders and join industry conversations.
“Sharing insights, projects and participating in webinars highlights your expertise and keeps you visible in your field,” she says.
“Creating content that showcases your perspective on trends—whether it’s through articles, videos, or podcasts—can position you as a thought leader in your field,” suggests Flora Cabot, social media manager at ESMT.
Connecting with professors and industry experts can further boost your profile. “Faculty members often have extensive industry networks,” Kidwell-Slak from the Smith School shares.
Being proactive on social media, particularly LinkedIn, can open doors to these networks and expand your reach beyond the digital classroom.
Also, taking on hands-on projects during your MBA can significantly boost your brand. Consulting projects, mock interviews and case competitions help build not only your skills but also your brand’s narrative.
Kidwell-Slak notes that co-curriculars, such as virtual mock interviews or career fairs, can create lasting professional impressions. “Curate a portfolio of activities that shows your unique value proposition and where you want to go in your career,” she advises.
Alejo Becerra-Castaneda, meanwhile – a recent graduate from Durham University Business School’s online MBA – stresses the value of engaging in industry-specific projects and volunteering.
“Real-world application of knowledge makes you stand out,” he says. Whether through client projects or nonprofit work, real experience is what demonstrates your value beyond the classroom.
Find Contacts in the Classroom
Additionally, experts say that networking is as critical in an online MBA program as in an on-campus one. According to Rosellina Ferraro, associate dean of MBA programs at Smith, it’s key to actively engage with classmates, whether by contributing extra effort on group projects or learning about each other’s career goals.
“Our students often find lifelong professional connections within their cohort,” Ferraro notes. Smith’s online MBA program also offers opportunities like Terps Networking Teams (TNT) and virtual alumni interviews, making it easier for students to connect with the vast Smith alumni network.
Becerra-Castaneda from Durham in the UK encourages students to take the initiative in building their network, both locally and globally. “Create events if none exist, and join alumni groups on LinkedIn or WhatsApp,” he suggests. These online connections can evolve into valuable resources for professional growth and job opportunities.
But building a professional brand isn’t just about what you say online but also about what you do and how you showcase it. Tailoring your online social media profiles with specific keywords related to your industry ensures you’ll be more visible to recruiters.
As Sabine King, director of careers of UNSW Business School in Sydney, notes, demonstrating continuous learning and adaptability is a great way to show employers your commitment to growth.
“Students can highlight learnings from their MBA courses, projects and any relevant skills or certifications they obtained along the way,” she says.
Becerra-Castaneda also recommends taking things a step further by publishing articles or case studies online. “Showcasing tangible results and projects you’ve completed for real businesses helps potential employers see your ability to make an impact,” he says.
Networking in an online MBA program doesn’t end when classes do. Durham’s director of the online MBA, Owain Smolovic-Jones, suggests staying involved with alumni events, like Durham’s in-person module opportunities and alumni meetups around the world.
Maintaining connections with classmates and alumni can lead to mentorships, collaborations and future career opportunities.
Ultimately, building a strong professional brand as an online MBA student is about being active, intentional and visible. Each step you take adds value to your professional story.
